Business & Marketing

Social Media Marketing

Build Brands, Engage Audiences & Grow on Social Media

Learn how businesses use social media to build brand awareness, create engaging content, grow communities, generate leads and measure marketing performance.

Develop practical skills in social media strategy, content planning, platform management, audience engagement, paid social advertising, influencer marketing and social media analytics.

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Social Media Marketing

ConsivoX Certified

16 Modules • Live Mentorship

Course Highlights

Duration

16 – 32 Hours

Learning Tracks

Foundation • Professional • Advanced

Level

Beginner to Advanced

Curriculum Scope

16 Modules • Live Mentorship

Practical Focus

Hands-On Case Studies & Labs

Hands-On

Live & Capstone Development

Outcome

Real-World Production Projects

Credential

Certificate of Completion

Core Outcomes

What You'll Learn

Key Competencies
Social media marketing fundamentals
Social media strategy
Target audience research
Buyer personas
Platform selection
Content strategy

Why Learn Social Media Marketing?

Social media has become an important channel for businesses to reach audiences, communicate their brand, build communities and support customer acquisition.

Industry-Aligned Curriculum

Gain practical mastery of Social Media Marketing concepts matching modern production standards.

Hands-On Project Building

Develop production-grade applications and case studies directly for your professional portfolio.

Career & Interview Readiness

Acquire the technical confidence and problem-solving skills required for high-impact roles.

FLEXIBLE FORMATS

Social Media Marketing — Modes of Learning

Choose the learning mode that fits your schedule, lifestyle, and career goals with hands-on practice built in.

16 Hours

Foundation

₹5,500 • 16 Hours

Master essential foundations with live instructor-led sessions, 6-month LMS access, and core learning materials.

16+ Hours of Live Instructor-Led Sessions
LMS Access for 6 Months
Course Materials & Learning Resources
Enroll in Foundation
Most Popular

Professional

₹7,500 • 24 Hours

Elevate your practical skills with 1:1 doubt clearing sessions, dedicated mentor support, and extended lab work.

24+ Hours of Live Instructor-Led Sessions
One-on-One Doubt Clearing Sessions
LMS Access for 6 Months
Dedicated Mentor Support
Enroll in Professional
Career Track

Advanced

₹9,000 • 32 Hours

Comprehensive career masterclass featuring extensive live sessions, 1:1 mentor syncs, interview prep, and placement guidance.

32+ Hours of Live Instructor-Led Sessions
One-on-One Doubt Clearing Sessions
LMS Access for 6 Months
Dedicated Mentor Support
Placement Guidance
Interview Assistance
Enroll in Advanced
STRUCTURED ROADMAP

Social Media Marketing Curriculum

Step-by-step learning progression designed for practical mastery, from fundamentals to production-ready deployment.

16 Modules16+ Hours Live & Hands-On

Key Concepts Covered:

  • What is Social Media Marketing?
  • Role of Social Media in Marketing
  • Organic vs Paid Social Media
  • Major Social Media Platforms
  • Social Media Marketing Funnel

Key Concepts Covered:

  • Identifying Target Audiences
  • Audience Segmentation
  • Buyer Personas
  • Audience Interests & Behaviors
  • Customer Needs & Pain Points

Key Concepts Covered:

  • Social Media Goals
  • Marketing Objectives
  • Platform Selection
  • Content Pillars
  • Social Media Strategy Planning

Key Concepts Covered:

  • Social Media Content Fundamentals
  • Content Types & Formats
  • Content Themes
  • Content Planning
  • Content Distribution

Key Concepts Covered:

  • Social Media Visuals
  • Brand Identity
  • Brand Voice & Tone
  • Canva Fundamentals
  • Creative Content Guidelines

Key Concepts Covered:

  • Content Calendar Fundamentals
  • Weekly & Monthly Planning
  • Campaign Themes
  • Posting Strategy
  • Content Scheduling

Key Concepts Covered:

  • Instagram Marketing Fundamentals
  • Instagram Profile Optimization
  • Posts, Stories & Reels
  • Instagram Engagement
  • Instagram Growth Concepts

Key Concepts Covered:

  • Facebook Marketing Fundamentals
  • Business Pages
  • Facebook Content Strategy
  • Community & Engagement
  • Facebook Marketing Metrics

Key Concepts Covered:

  • LinkedIn Marketing Fundamentals
  • Company & Professional Branding
  • LinkedIn Content Strategy
  • B2B Audience Engagement
  • LinkedIn Lead Generation Concepts

Key Concepts Covered:

  • YouTube Marketing Fundamentals
  • Video Content Strategy
  • Short-Form Video
  • Titles, Thumbnails & Descriptions
  • Video Engagement Metrics

Key Concepts Covered:

  • Community Management Fundamentals
  • Audience Engagement
  • Comments & Direct Messages
  • Customer Communication
  • Handling Feedback & Negative Comments

Key Concepts Covered:

  • Influencer Marketing Fundamentals
  • Influencer Types
  • Finding Relevant Influencers
  • Campaign Collaboration
  • Influencer Campaign Measurement

Key Concepts Covered:

  • Social Media Advertising Fundamentals
  • Campaign Objectives
  • Audience Targeting
  • Ad Formats & Creatives
  • Budgeting & Bidding Concepts

Key Concepts Covered:

  • Meta Ads Manager Concepts
  • Campaign Structure
  • Ad Performance Metrics
  • Reach, Engagement & CTR
  • Conversion & ROI Concepts

Key Concepts Covered:

  • Project: Complete Social Media Marketing Campaign
  • Business & Audience Analysis
  • Social Media Strategy
  • Content Strategy
  • Campaign Planning
  • Performance Measurement
  • Project Outcome
  • Create a complete social media campaign for a selected brand or business.
  • The project should include:
  • Target audience
  • Buyer persona
  • Platform selection
  • Content pillars
  • Content calendar
  • Sample social media creatives
  • Campaign concept
  • Engagement strategy
  • Paid campaign concept
  • KPI framework

Key Concepts Covered:

  • Social Media Strategy Review
  • Campaign Analysis
  • Performance Reporting
  • Practical Social Media Assessment
  • Social Media Career & Freelancing Fundamentals

Everything You Need to Master Social Media Marketing

Comprehensive technical foundation, modern tooling, and production workflows packed into a focused, hands-on curriculum.

Social Media Strategy

Master core Social Media Marketing principles, scalable architectures, and practical techniques.

Audience Research

Learn how to create a structured strategy based on business objectives and target audiences.

✍ Content Strategy

Understand target audiences, segmentation and buyer personas.

Social Media Branding

Plan content around themes, platforms, audiences and marketing goals.

Content Planning

Develop consistent visual identity, brand voice and communication.

Platform Marketing

Create structured content calendars and campaign plans.

Real-World Projects You'll Build

Build production-grade applications that demonstrate your skills to engineering recruiters and hiring managers.

Capstone SpotlightBusiness & Marketing Project

Social Media Brand Strategy

Build

Key Features:

  • Create a social media strategy for a selected brand.
  • Business analysis
  • Target audience
  • Buyer persona
  • Platform selection
  • Content pillars
  • Brand voice
  • Growth objectives
Social Media MarketingConsivoXPortfolio
Production Ready
Project 02Business & Marketing Project

30-Day Social Media Content Calendar

Build

Key Features:

  • Create a complete 30-day content plan for a business or brand.
  • Content themes
  • Content formats
  • Post ideas
  • Reels/short-video ideas
  • Captions
  • Hashtag strategy
  • Posting schedule
Social Media MarketingConsivoXPortfolio
Production Ready
Project 03Business & Marketing Project

Social Media Advertising Campaign

Build

Key Features:

  • Create a conceptual paid social media campaign.
  • Campaign objective
  • Target audience
  • Ad creative concepts
  • Ad copy
  • Audience targeting
  • Budget allocation
  • KPI selection
Social Media MarketingConsivoXPortfolio
Production Ready
Project 04Business & Marketing Project

Complete Social Media Marketing Campaign

Build

Key Features:

  • Develop an end-to-end social media marketing campaign for a selected business.
  • Audience research
  • Buyer persona
  • Social media strategy
  • Platform strategy
  • Content pillars
  • day content calendar
  • Sample creatives
  • Influencer collaboration concept
  • Paid advertising plan
  • Community engagement plan
  • Analytics & KPI framework
  • Campaign report
  • This should be the main capstone project.
Social Media MarketingConsivoXPortfolio
Production Ready
OFFICIAL CREDENTIALS

Government Recognized Industry Certification

Earn authentic, verifiable credentials recognized by industry leaders and verified via Startup India, MSME, and the Ministry of Corporate Affairs.

TIER 01 • Silver PerformerSilver Performer

Silver Certificate

Validates core engineering fluency, active internship engagement, and successful project submissions.

100% completion of course modules & domain internship tasks
Practical evaluation across live project milestones
Code submissions reviewed and approved by mentors
Unique QR code verification valid for lifetime authentication
Verified Internship Credential & LinkedIn Badge
Silver Certificate — ConsivoX Solutions
View Full Certificate
Official QR & Govt. AccreditedClick to Enlarge

Government & Corporate Recognition

Accredited under Startup India, MSME, and Ministry of Corporate Affairs.

Verifiable Dynamic QR Code

Instant online validation for recruiters and hiring managers.

LinkedIn One-Click Integration

Seamlessly showcase verified credentials on your professional profile.

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