Business & Marketing

Search Engine Optimization (SEO)

Master Search Engine Optimization (SEO) from Scratch

Learn How Websites Rank, Attract Traffic & Grow Organically

Learn the fundamentals of Search Engine Optimization and understand how search engines discover, crawl, index and rank websites. Build practical skills in keyword research, on-page SEO, technical SEO, content optimization, link building, local SEO and SEO analytics through hands-on exercises and website-based case studies.

Search Engine Optimization (SEO)

ConsivoX Certified

16 Modules • Live Mentorship

Course Highlights

Duration

16 – 32 Hours

Learning Tracks

Foundation • Professional • Advanced

Level

Beginner to Advanced

Curriculum Scope

16 Modules • Live Mentorship

Practical Focus

Hands-On Case Studies & Labs

Hands-On

Live & Capstone Development

Outcome

Real-World Production Projects

Credential

Certificate of Completion

Core Outcomes

What You'll Learn

Key Competencies
SEO fundamentals and search engine basics
Keyword research and search intent
On-page SEO
Content optimization
Technical SEO
Website crawling and indexing concepts

Why Learn Search Engine Optimization?

Search Engine Optimization helps websites improve their visibility in search results and attract relevant organic traffic.

Industry-Aligned Curriculum

Gain practical mastery of Search Engine Optimization (SEO) concepts matching modern production standards.

Hands-On Project Building

Develop production-grade applications and case studies directly for your professional portfolio.

Career & Interview Readiness

Acquire the technical confidence and problem-solving skills required for high-impact roles.

FLEXIBLE FORMATS

Search Engine Optimization (SEO) — Modes of Learning

Choose the learning mode that fits your schedule, lifestyle, and career goals with hands-on practice built in.

16 Hours

Foundation

₹5,500 • 16 Hours

Master essential foundations with live instructor-led sessions, 6-month LMS access, and core learning materials.

16+ Hours of Live Instructor-Led Sessions
LMS Access for 6 Months
Course Materials & Learning Resources
Most Popular

Professional

₹7,500 • 24 Hours

Elevate your practical skills with 1:1 doubt clearing sessions, dedicated mentor support, and extended lab work.

24+ Hours of Live Instructor-Led Sessions
One-on-One Doubt Clearing Sessions
LMS Access for 6 Months
Dedicated Mentor Support
Career Track

Advanced

₹9,000 • 32 Hours

Comprehensive career masterclass featuring extensive live sessions, 1:1 mentor syncs, interview prep, and placement guidance.

32+ Hours of Live Instructor-Led Sessions
One-on-One Doubt Clearing Sessions
LMS Access for 6 Months
Dedicated Mentor Support
Placement Guidance
Interview Assistance
STRUCTURED ROADMAP

Search Engine Optimization (SEO) Curriculum

Step-by-step learning progression designed for practical mastery, from fundamentals to production-ready deployment.

16 Modules16+ Hours Live & Hands-On

Key Concepts Covered:

  • What is Search Engine Optimization?
  • How Search Engines Work
  • Crawling, Indexing & Ranking
  • Organic vs Paid Search
  • SEO Types and Fundamentals

Key Concepts Covered:

  • What Are Keywords?
  • Search Intent
  • Informational, Navigational & Transactional Keywords
  • Short-Tail & Long-Tail Keywords
  • Keyword Selection Fundamentals

Key Concepts Covered:

  • Keyword Research Process
  • Search Volume & Competition
  • Keyword Planner Concepts
  • Google Trends
  • Building a Keyword List

Key Concepts Covered:

  • Page Titles
  • Meta Descriptions
  • Heading Structure
  • SEO-Friendly URLs
  • Keyword Placement

Key Concepts Covered:

  • SEO Content Fundamentals
  • Content Structure
  • Search Intent Alignment
  • Keyword & Topic Optimization
  • Content Quality & Readability

Key Concepts Covered:

  • Internal Linking
  • Anchor Text
  • Website Navigation
  • Content Hierarchy
  • SEO-Friendly Site Structure

Key Concepts Covered:

  • Technical SEO Fundamentals
  • Crawlability
  • Indexability
  • XML Sitemaps
  • Robots.txt

Key Concepts Covered:

  • Page Speed Fundamentals
  • Core Web Vitals Concepts
  • Mobile-Friendly Websites
  • Image Optimization
  • Performance Optimization Basics

Key Concepts Covered:

  • SEO-Friendly HTML Structure
  • Image Alt Text
  • Canonical URL Concepts
  • Structured Data Concepts
  • Common Website SEO Issues

Key Concepts Covered:

  • What is Off-Page SEO?
  • Backlink Fundamentals
  • Link Quality & Relevance
  • Link-Building Concepts
  • Off-Page SEO Best Practices

Key Concepts Covered:

  • Local SEO Fundamentals
  • Google Business Profile Concepts
  • Local Keywords
  • Local Citations
  • Reviews & Local Visibility

Key Concepts Covered:

  • SEO Metrics & KPIs
  • Organic Traffic
  • Impressions & Clicks
  • Click-Through Rate
  • Ranking & Conversion Metrics

Key Concepts Covered:

  • Google Search Console Fundamentals
  • Search Performance Reports
  • Indexing Reports
  • Google Analytics Concepts
  • SEO Traffic Analysis

Key Concepts Covered:

  • SEO Audit Fundamentals
  • On-Page SEO Audit
  • Technical SEO Audit
  • Content & Backlink Review
  • Creating an SEO Audit Report

Key Concepts Covered:

  • Project: Complete Website SEO Audit & Optimization Plan
  • Website & Keyword Analysis
  • On-Page SEO Audit
  • Technical SEO Review
  • Content & Internal Linking Analysis
  • SEO Improvement Plan
  • Project Outcome
  • Learners analyze a website, identify SEO issues and prepare a practical SEO Audit & Optimization Report.

Key Concepts Covered:

  • SEO Strategy Development
  • Building an SEO Roadmap
  • SEO Reporting
  • Practical SEO Assessment
  • SEO Career & Freelancing Fundamentals

Everything You Need to Master Search Engine Optimization (SEO)

Comprehensive technical foundation, modern tooling, and production workflows packed into a focused, hands-on curriculum.

Keyword Research

Master core Search Engine Optimization (SEO) principles, scalable architectures, and practical techniques.

On-Page SEO

Learn how to discover and evaluate relevant keywords and search intent.

⚙ Technical SEO

Optimize titles, headings, URLs, content, images and other page elements.

✍ Content Optimization

Understand crawling, indexing, sitemaps, robots.txt and website performance.

Off-Page SEO

Learn how to structure and optimize content around user intent and search topics.

Local SEO

Understand backlinks, link quality and fundamental link-building concepts.

Real-World Projects You'll Build

Build production-grade applications that demonstrate your skills to engineering recruiters and hiring managers.

Capstone SpotlightBusiness & Marketing Project

Keyword Research & Content Plan

Build

Key Features:

  • Create a keyword research sheet and content plan for a selected business or website.
  • Tasks
  • Identify target keywords
  • Analyze search intent
  • Group related keywords
  • Map keywords to pages
  • Create content recommendations
Search Engine Optimization (SEO)ConsivoXPortfolio
Production Ready
Project 02Business & Marketing Project

On-Page SEO Optimization

Build

Key Features:

  • Optimize selected website pages based on on-page SEO principles.
  • Tasks
  • Optimize page titles
  • Improve meta descriptions
  • Structure headings
  • Optimize URLs
  • Improve internal linking
Search Engine Optimization (SEO)ConsivoXPortfolio
Production Ready
Project 03Business & Marketing Project

Technical SEO Audit

Build

Key Features:

  • Perform a basic technical SEO audit of a website.
  • Tasks
  • Review crawlability
  • Check indexing concepts
  • Analyze sitemap
  • Review robots.txt
  • Identify technical SEO issues
Search Engine Optimization (SEO)ConsivoXPortfolio
Production Ready
Project 04Business & Marketing Project

Complete SEO Audit & Strategy

Build

Key Features:

  • Prepare a complete SEO audit and optimization strategy for a selected website.
  • Keyword research
  • On-page audit
  • Technical SEO audit
  • Content analysis
  • Backlink/off-page review
  • SEO recommendations
  • /60/90-day SEO roadmap
Search Engine Optimization (SEO)ConsivoXPortfolio
Production Ready
OFFICIAL CREDENTIALS

Government Recognized Industry Certification

Earn authentic, verifiable credentials recognized by industry leaders and verified via Startup India, MSME, and the Ministry of Corporate Affairs.

TIER 01 • Silver PerformerSilver Performer

Silver Certificate

Validates core engineering fluency, active internship engagement, and successful project submissions.

100% completion of course modules & domain internship tasks
Practical evaluation across live project milestones
Code submissions reviewed and approved by mentors
Unique QR code verification valid for lifetime authentication
Verified Internship Credential & LinkedIn Badge
Silver Certificate — ConsivoX Solutions
View Full Certificate
Official QR & Govt. AccreditedClick to Enlarge

Government & Corporate Recognition

Accredited under Startup India, MSME, and Ministry of Corporate Affairs.

Verifiable Dynamic QR Code

Instant online validation for recruiters and hiring managers.

LinkedIn One-Click Integration

Seamlessly showcase verified credentials on your professional profile.

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