Industry-Aligned Curriculum
Gain practical mastery of Digital Marketing concepts matching modern production standards.
Business & Marketing
Digital Marketing
Build Digital Marketing Skills to Reach, Engage & Convert Customers
Learn the fundamentals of Digital Marketing and understand how businesses attract audiences, build online visibility, generate leads and measure marketing performance across digital channels.
Explore SEO, social media marketing, paid advertising, content marketing, email marketing, lead generation, analytics and conversion optimization through practical exercises and real-world business scenarios.
ConsivoX Certified
16 Modules • Live Mentorship
Course Highlights
Duration
16 – 32 Hours
Learning Tracks
Foundation • Professional • Advanced
Level
Beginner to Advanced
Curriculum Scope
16 Modules • Live Mentorship
Practical Focus
Hands-On Case Studies & Labs
Hands-On
Live & Capstone Development
Outcome
Real-World Production Projects
Credential
Certificate of Completion
Core Outcomes
Key CompetenciesWhat You'll Learn
Digital marketing fundamentals
Digital marketing channels
Target audience and buyer personas
Marketing funnels and customer journeys
Content marketing
Search Engine Optimization
Why Learn Digital Marketing?
Businesses use digital channels to reach customers, build brand awareness, generate leads and drive online conversions.
Hands-On Project Building
Develop production-grade applications and case studies directly for your professional portfolio.
Career & Interview Readiness
Acquire the technical confidence and problem-solving skills required for high-impact roles.
FLEXIBLE FORMATS
Digital Marketing — Modes of Learning
Choose the learning mode that fits your schedule, lifestyle, and career goals with hands-on practice built in.
16 Hours
Foundation
₹5,500 • 16 Hours
Master essential foundations with live instructor-led sessions, 6-month LMS access, and core learning materials.
16+ Hours of Live Instructor-Led Sessions
LMS Access for 6 Months
Course Materials & Learning Resources
Most Popular
Professional
₹7,500 • 24 Hours
Elevate your practical skills with 1:1 doubt clearing sessions, dedicated mentor support, and extended lab work.
24+ Hours of Live Instructor-Led Sessions
One-on-One Doubt Clearing Sessions
LMS Access for 6 Months
Dedicated Mentor Support
Career Track
Advanced
₹9,000 • 32 Hours
Comprehensive career masterclass featuring extensive live sessions, 1:1 mentor syncs, interview prep, and placement guidance.
32+ Hours of Live Instructor-Led Sessions
One-on-One Doubt Clearing Sessions
LMS Access for 6 Months
Dedicated Mentor Support
Placement Guidance
Interview Assistance
STRUCTURED ROADMAP
Digital Marketing Curriculum
Step-by-step learning progression designed for practical mastery, from fundamentals to production-ready deployment.
16 Modules16+ Hours Live & Hands-On
Key Concepts Covered:
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Channels
- Customer Journey Fundamentals
- Digital Marketing Strategy
Key Concepts Covered:
- Target Audience Identification
- Customer Segmentation
- Buyer Personas
- Customer Needs & Pain Points
- Customer Journey Mapping
Key Concepts Covered:
- Marketing Goals & Objectives
- SMART Marketing Goals
- Marketing Funnel
- Channel Selection
- Campaign Planning
Key Concepts Covered:
- Content Marketing Fundamentals
- Content Types & Formats
- Content Planning
- Content Calendar
- Content Distribution
Key Concepts Covered:
- SEO Fundamentals
- Keyword Research
- Search Intent
- On-Page SEO
- Technical SEO Concepts
Key Concepts Covered:
- Social Media Marketing Fundamentals
- Platform Selection
- Social Media Content
- Audience Engagement
- Social Media Strategy
Key Concepts Covered:
- Social Media Content Planning
- Visual Content
- Brand Voice
- Hashtags & Discoverability
- Social Media Content Calendar
Key Concepts Covered:
- Digital Advertising Fundamentals
- Campaign Objectives
- Audience Targeting
- Ad Formats & Creatives
- Budgeting & Bidding Concepts
Key Concepts Covered:
- Google Ads Overview
- Search Advertising
- Keywords & Search Intent
- Ad Groups & Ad Copy
- Campaign Performance Metrics
Key Concepts Covered:
- Meta Ads Overview
- Campaign Objectives
- Audience Targeting
- Ad Creatives
- Campaign Performance
Key Concepts Covered:
- Email Marketing Fundamentals
- Email Lists & Segmentation
- Campaign Planning
- Email Content & CTAs
- Open Rate & Click-Through Rate
Key Concepts Covered:
- Lead Generation Fundamentals
- Lead Magnets
- Landing Pages
- Lead Forms
- Lead Nurturing
Key Concepts Covered:
- Conversion Fundamentals
- Landing Page Optimization
- Call-to-Action Optimization
- User Journey & Conversion Friction
- A/B Testing Concepts
Key Concepts Covered:
- Marketing Metrics & KPIs
- Website Traffic Analysis
- Campaign Performance
- Conversion Tracking Concepts
- Marketing Reports
Key Concepts Covered:
- Project: Complete Digital Marketing Campaign Plan
- Business & Audience Analysis
- Marketing Goal Definition
- Channel Selection
- Campaign & Content Planning
- Performance Measurement Plan
- Project Outcome
- Create a complete digital marketing campaign for a selected business, including:
- Target audience
- Buyer persona
- Marketing funnel
- Content strategy
- SEO plan
- Social media plan
- Paid advertising concept
- Lead generation strategy
- KPI framework
Key Concepts Covered:
- Digital Marketing Strategy Review
- Campaign Analysis
- Marketing Performance Reporting
- Practical Digital Marketing Assessment
- Digital Marketing Career & Freelancing Fundamentals
Everything You Need to Master Digital Marketing
Comprehensive technical foundation, modern tooling, and production workflows packed into a focused, hands-on curriculum.
Digital Marketing Fundamentals
Master core Digital Marketing principles, scalable architectures, and practical techniques.
Audience & Buyer Personas
Understand the major digital channels and how they work together.
SEO Fundamentals
Learn to identify and understand target customers.
Social Media Marketing
Explore keywords, search intent, on-page SEO and technical SEO concepts.
✍ Content Marketing
Learn how businesses use social platforms for content, engagement and brand visibility.
Paid Advertising
Understand content planning, creation, distribution and audience engagement.
Real-World Projects You'll Build
Build production-grade applications that demonstrate your skills to engineering recruiters and hiring managers.
Capstone SpotlightBusiness & Marketing Project
Social Media Marketing Plan
Build
Key Features:
- Create a social media strategy for a selected brand.
- Target audience
- Buyer persona
- Platform selection
- Content pillars
- Content calendar
- Engagement strategy
Digital MarketingConsivoXPortfolio
Production ReadyProject 02Business & Marketing Project
SEO & Content Strategy
Build
Key Features:
- Create an SEO and content strategy for a business website.
- Keyword research
- Search intent analysis
- Target pages
- Content topics
- On-page SEO recommendations
- Content calendar
Digital MarketingConsivoXPortfolio
Production ReadyProject 03Business & Marketing Project
Paid Advertising Campaign
Build
Key Features:
- Design a conceptual paid advertising campaign for a selected product or service.
- Campaign objective
- Target audience
- Ad concepts
- Campaign structure
- Budget allocation
- Performance KPIs
Digital MarketingConsivoXPortfolio
Production ReadyProject 04Business & Marketing Project
Complete Digital Marketing Campaign
Build
Key Features:
- Create an end-to-end digital marketing campaign for a selected business.
- Business & audience analysis
- Buyer persona
- Marketing funnel
- SEO strategy
- Social media strategy
- Content plan
- Paid advertising plan
- Lead generation strategy
- Conversion strategy
- Analytics & KPI dashboard concept
- This should be the main capstone project of the course.
Digital MarketingConsivoXPortfolio
Production ReadyOFFICIAL CREDENTIALS
Government Recognized Industry Certification
Earn authentic, verifiable credentials recognized by industry leaders and verified via Startup India, MSME, and the Ministry of Corporate Affairs.
TIER 01 • Silver PerformerSilver Performer
Silver Certificate
Validates core engineering fluency, active internship engagement, and successful project submissions.
100% completion of course modules & domain internship tasks
Practical evaluation across live project milestones
Code submissions reviewed and approved by mentors
Unique QR code verification valid for lifetime authentication
Verified Internship Credential & LinkedIn Badge
View Full Certificate
Official QR & Govt. AccreditedClick to Enlarge
Government & Corporate Recognition
Accredited under Startup India, MSME, and Ministry of Corporate Affairs.
Verifiable Dynamic QR Code
Instant online validation for recruiters and hiring managers.
LinkedIn One-Click Integration
Seamlessly showcase verified credentials on your professional profile.